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Website Callback features

Turn website visitors into live calls

A visitor leaves their number and your team is talking to them seconds later. Or they pick a time and you call them then. Routing, retries, recording and reporting are all built in.

40 features · 7-day free trial · Cancel anytime

Why teams use LimeCall Website Callback

Call while they are interested

Connect a visitor to your team in about 28 seconds, before they open a competitor's tab.

More conversations from the same traffic

Proactive invitations and page targeting ask the right visitors at the right moment.

The right rep picks up

Route by department, business hours and rules, and retry when nobody answers.

Know what drives calls

Recording, call history and reporting tie each call back to the page and campaign.

Lead capture

Ways a visitor can ask to talk.

Callback widget

All plans

Visitors leave their number and your team calls them back in seconds.

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Click-to-call

All plans

A button that connects a visitor to your team straight away.

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Scheduled callbacks

All plans

Visitors pick a time that suits them, and the call happens then.

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Custom lead fields and forms

All plans

Ask what you need to know before the call: budget, service, postcode.

Form tracking

Call a lead the moment they submit one of your existing forms.

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Lead scoring rules

All plans

Put the best leads first, based on their answers and behaviour.

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Contact and lead capture

All plans

Every request saved as a contact, called or not.

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Targeting and triggers

Ask the right visitor at the right time.

Page and URL targeting

All plans

Show the widget, or a different message, on the pages you choose.

Proactive invitations

All plans

Invite a visitor to talk based on how they behave on the page.

Urgency and social proof

All plans

Real activity from your own site, and a nudge before you close for the day.

Calls

What happens once the call starts.

Rep-first calling

Your rep is connected and briefed first, then the visitor is dialled, so nobody waits on hold.

Retrying failed callbacks

All plans

If nobody answers, it tries again on the schedule you set.

Missed-callback ladder

When your team cannot pick up, fall back to another rep, a team, or the AI.

Call recording

All plans

Record callbacks for training and to check what was agreed.

Call history

All plans

Every callback and its outcome in one list.

International calling

All plans

Call visitors back in the countries you choose.

Calls in the browser

Visitors can talk from the browser, with a device check and live captions.

Routing

Get the call to the right person.

Lead routing

All plans, more on higher plans

Send calls to a person, a team or the AI. Growth and Scale add advanced rules.

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Departments

All plans

Let the visitor choose sales, support or billing.

Business hours

All plans

Outside hours, take a scheduled callback instead of a missed call.

AI answering when you are busy

With AI Receptionist

Send callbacks to the AI receptionist when your team cannot pick up.

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Your widget

Make it look like your site.

Theme, colours and corners

All plans

Match your brand without touching code.

Launcher, tooltip and position

All plans

Where the button sits and what it says.

Text customisation

All plans

Change the words the visitor sees.

Your logo and agent identity

All plans

Your logo, and a real face and name on the widget.

Custom CSS

All plans

Full control when the settings are not enough.

Separate mobile settings

All plans

A different layout and behaviour on phones.

AI chat in the same widget

Visitors can chat with the AI instead of asking for a call.

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Continue on WhatsApp

Let visitors move the conversation to WhatsApp.

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Notifications and follow-up

Nobody waits, and nothing is forgotten.

Email notifications

All plans

Your team hears about every request straight away.

SMS follow-up

All plans

Text the visitor a confirmation or a reminder.

Push notifications

Alerts on the rep's phone or desktop.

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Integrations and API

Connect it to your CRM and tools.

Integrations

All plans, more on higher plans

HubSpot, Salesforce, Pipedrive, Slack and more.

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Webhooks

All plans

Send every request and call outcome to your own systems.

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API access

Scale

Create callbacks from your own code, including calling a new lead from your CRM.

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Domain allowlist

All plans

Only your own sites can run your widget.

Anti-spam and limits

Pay for real conversations only.

Daily callback caps

All plans

Set the most callbacks a day, so a bad day never runs up a bill.

Block VoIP and suspicious numbers

All plans

Stop fake and throwaway numbers before they are dialled.

Country and IP blocking

Choose which countries can request a call, and block abusive visitors.

Reporting

All plans, more on higher plans

Basic on Starter, full reporting on Growth and Scale.

Website Callback plans

Pay only for successful callbacks where your rep and lead connect.

Included on every Callback plan

  • Callback widget
  • A US or Canada business number
  • Scheduled callbacks
  • Click-to-call
  • Lead routing
  • SMS follow-up
  • Recording and call history
  • Contact and lead capture
  • Basic reporting

Compare every plan in full →

Website Callback questions

How fast does the callback happen?

Your team is usually talking to the visitor in about 28 seconds. With rep-first calling, the rep is connected first, so the visitor never waits on hold.

What if nobody is available?

Outside business hours the visitor books a scheduled callback. During hours, a missed callback can be retried, passed to another rep or team, or answered by the AI receptionist.

Do I pay for callbacks that do not connect?

No. Plans are billed on successful callbacks. Daily caps, VoIP blocking and country rules keep spam from using them up.

Can I use it with my CRM?

Yes. Starter includes standard integrations and webhooks, Growth adds the full set, and Scale adds API access.