Top 10 Sales Management Software

Team LimeCall

June 24, 2021
minutes to read

Who doesn’t want to complete tedious work in a very short time? Like having a maximum output in minimum time. 

When the question is about sales, the first thing that comes to mind is management. Managing the workflow is a very complex thing, more than promoting sales. The sales management software is designed for this purpose. Using sales management software, you can easily track sales flow, manage teams and monitor leads. They make your task simple and fast.

What is customer service?

Customer service refers to the assistance and service provided by a company in favor of customers’ benefit. Along similar lines, good customer service refers to a company ensuring that timely services are provided to customers to positively affect the goodwill of the same. The concept revolves primarily around the philosophies of professionalism, patience, and a “people-first” attitude.

If a company or a business fails to render good customer services, first and foremost, it adversely affects the organization’s reputation in the market. Its goodwill and image are hampered. Secondly, poor services lead to ‘consumer turnover’, which in turn leads to monetary losses. Furthermore, the best employees might have to take responsibility for the inefficient employees. This leads to a high chance of employee turnover or employee losses as well.

Thus, ensuring good customer service is as vital to a company as its other organizational objectives. Improving methods to reach out to, communicate with customers, identify and strengthen customer service values, and incorporate more interaction methods are a few ways companies can ensure good customer service and subsequent customer satisfaction.

According to, Comcast, a television provider operating in the USA (United States of America), was rated as the company providing the worst customer service, with 44% negative responses favouring the above statement.

Likewise, while accelerating and inducing more sales in a company, the sales team connects with potential customers and makes them aware of the various sales they can make. Here, the customer service department grows to be responsible for handling interactions with customers, and for ensuring that no customers are lost over ineffective communication.

Therefore, sales management and customer service are intricately linked to each other in the course of the sale of a commodity. Hence, customer service is just as important in any business organization as in sales management, as, without the latter, the former would have no effect or impact whatsoever. 

In fact, IKEA, Toyota, and Apple are known to have the best customer service. Their sales rate and subsequent success are not unbeknownst to people. 

Apple has incorporated an obsessive customer service strategy in its functioning that has helped it to successfully convert one-time buyers into permanent customers. The customer service model developed by Apple has aided it in achieving the highest sales per square foot in the US market, at $5546, since the opening of its first store in 2001. 

What is sales management software?

Sales Management Software assists employees of the sales department in managing all their tasks related to increasing sales. It helps manage their contacts, reduce time spent on administration of sales, and maintain a logbook of all sales deals.

It helps managers supervise tasks performed by the sales staff, assign jobs to them, and compare expected and planned performance of the department.

Incorporating such software in a business’s sales operations helps minimize the time spent on tedious tasks by professionals and enables them to focus on more important ones.

While selecting appropriate software depends on the services a certain company wishes to offer, there are a few most important features that ideal software undoubtedly carries. These are as follows:

  1. Leads Management

The software should help you rank or allot scores to leads based on the customer preference criteria developed by the sales manager. The software is responsible for converting a lead from MQL or Marketing Qualified Lead to SQL or Sales Qualified Lead. This SQL rank helps the sales department in identifying which lead is worth pursuing maximum sales.

  1. Contact Management 

The software must ensure the centralization of customer data. This would increase the ease of access whenever one tries to fetch such data. Relevant customer data includes their phone number, email address, geographical location, and the like – all available to the enterprise.

  1. Sales Order Management

Such management refers to the management of the order placed by a consumer. The software you choose for your business must provide support in this regard as well. It should look into the deliveries of orders and not just be concerned with sales of a product.

  1. Analytics

Your software should provide you with timely analytical reports of how well a certain product is doing, conversion, and customer communication methods.

  • Why is this software important?

Sales management software is important for accelerating a business’s sales while simultaneously ensuring its customers remain satisfied and do not cause a turnover. The importance of such software can be explained by the following:

  1. To ensure customer satisfaction

Customers are what cause sales. Thus, one of the primary objectives of any sales endeavour of a product is to ensure that the recipients or customers remain satisfied by it. The software facilitates the sales department of an enterprise in better understanding of the customer persona and thus effectively accelerates sales.

  1. To increase sales

The software assists in increasing sales due to its sales-centric activities. It is designed to make the sales process simpler and helps employees in managing and increasing their sales. It undertakes tasks such as management of contacts, tracking of deals, and so on.

  1. To monitor and optimize every interaction

Every interaction is a potential lead for an organization. Along similar lines, the software helps analyze every such interaction and devises ways and means to convert these into leads or full-fledged customers. 

  1. Automates repetitive tasks

The software undertakes primary tasks that would induce sales. This includes recurring activities such as following up on a lead, preparing analysis reports, and the like. These tasks are usually tedious and time-consuming for a sales employee. Thus, with the incorporation of the software, these tasks are wholly managed by it while the employees can focus on other areas that require attention.

  1. Improves productivity and efficiency

Sales management software helps in improving the productivity and efficiency of the sales department as a whole. It manages and accelerates deals and sales. As for the employees, they can now pay attention to other operations because the software handles their time-consuming duties. Thus, the software improves the productivity of the department and the efficiency of its employees. 

  1. Receive Accurate Sales Forecasts

We know that the software produces timely sales analytical reports to determine how well the sales of products are doing. As the software is a machine and has a predetermined formula, its high accuracy comes hand in hand. 

  1. Avail Organized Database

The software helps in simplifying tasks integral to increasing sales. One of its core functions is to maintain profiles of relevant contacts and to manage leads. In doing so, it thus prepares an organized and systematic database. This database further helps the staff in following up on leads and customers, if required.

  1. Better analyzed lead sources

The software majorly helps with organizing interactions based on their ability to be converted into leads. As a result, it undertakes to analyze potential leads and helps determine accurate sources of these.

  • How to choose the best sales management software?

Use technology to automate processes, enhance human interaction and speed up profits.

Choosing the best software to accelerate sales makes up for the time you save when choosing an efficient one. Whether you are to choose sales management software for a small business or a business operating on a wider level, the following are the value points you must keep in mind while making such a crucial decision:

  1. Be aware of your business requirements

The kind of customers your product attracts, the kind you want, the desired sales goals are crucial elements to the selection of software handling its sales operations. 

Thus, while selecting appropriate software to assist you in managing your sales, you must keep these objectives in mind.

  1. Know about CRM & its types

CRM or Customer Relationship Management and Sales Management Systems are closely related to one another. While the latter induces and manages sales and customers, the former ensures these customers are converted into long-term assets of the firm. 

Thus, any business concern needs to have sound knowledge of the type of CRM they are willing to employ. With this aspect clear, they can then make informed decisions about the management software that would work best.

In this aspect, Limecall proves to be your saviour while you decide the CRM and your relevant management software. It helps turn inbound visitors into sales qualified leads with its CRM operations.

  1. Compare costs with-profits

This process is also known as analyzing the cause & effect relationship. While the cause is the number of financial resources you put into the working of the software, the effect refers to the profits it can generate.

Comparison of costs and results of any product is an important decision a buyer makes. It is true for a product of any kind. 

Thus, any business enterprise must decide on the software it wishes to incorporate only after a thorough evaluation of such parameters, not unnecessarily spending on a product that would not yield adequate results.

  1. Test run the software

From a consumer’s point of view, no product can be fully trusted without using it first. Like we take a car for a test drive before making the final purchase; similarly, while selecting appropriate software to handle your sales operations, you must test-run the software first. This would further help you in making sure the software yields favourable results in the desired aspects.

  • A list of 10 sales management software

Choosing appropriate software to make your sales pick up the pace is anything but a cakewalk. If you are beginning afresh, you will have to go through numerous software and their features before deciding. 

To help you out in this quest, we have prepared a list of 10 such software and their primary features that you can go through and select amongst, as per your convenience:

  1. Limecall


  • Helps in generating leads
  • Provides call analytics
  • Efficient customers’ identification


Limecall provides analytical reports of its interaction with customers, which further helps the business to understand the former’s needs and current satisfaction achieved.

  1. Nutshell


  • Sales automation
  • Contact management
  • Team collaboration


Nutshell is a growth software tool that efficiently converts every lead into a long-term customer with its marketing and automation strategies. 

  1. Freshworks CRM


  • Event tracking
  • Advanced reporting
  • Mobile CRM


Freshworks CRM makes sales management easier with its features of showing a unified view of customers. This makes it possible for the sales staff to view all of the interactions by the customer as a collective unit.

  1. Pipedrive


  • Administrative tasks’ automation
  • Leads’ and deals’ insights
  • Artificial intelligence used


Pipedrive combines technology with the humane effort to automate activities and make administrative tasks simpler. This helps render services wherein a high grade of accuracy is inevitable and allows the staff to focus on more crucial jobs as they are ridden with administrative work.

  1. Captain Biz


  • Inventory check
  • Customized invoices
  • Customer & supplier visibility


Captain Biz would simplify your business with its features of generating timely reports in Excel that are compatible with Tally. It undertakes the management of purchases and tracks all cash and bank transactions, thus making the window for reconciliation easier.

  1. Insightly


  • Relationship linking
  • Streamline business processes
  • Workflow automation


Insightly merges CRM tactics with the job of managing sales and efficiently accelerates sales as a result. It designs dashboards, tracks metrics, ensures safety, and helps map and better understand complex customers’ relationships with the record linking function.

  1. Keep


  • Automated customers’ follow-up
  • Sales and marketing automation
  • Lead capture


Keep helps grow and manage sales through its advanced automation builder with advanced nurture sequences, personalization response triggers, and the like.

  1. Nimble


  • Relationship management
  • Large-scale engagement
  • Pipeline management


Nimble makes it possible to unify contact data by automatically combining contacts, communication, inboxes, calendar, and social media connections. It makes engagement more effective by identifying follow-up opportunities and accessing analytics. 

  1. Salesforce


  • Lead management
  • Sales forecasting
  • Opportunity management


Salesforce supports CRM automation features that help you get more leads, accelerate productivity, and use insights to make decisions. It provides tools for contact management, marketing and collaborations.

  1. Teamgate


  • Sales dashboard
  • Lead management
  • Contact management


Teamgate works to automate sales and marketing activities through its operations that revolve around sales pipeline management. It facilitates high sales velocity and provides regular analytics and reports.

  • How can Limecall help to provide you with the best customer service over the phone?

Limecall is real-time sales management software and a customer engagement platform that uses call analytics, call recording, and lead generation tools to improve conversion and sales. It allows users to interact with real humans instead of automated machines. This interaction helps build trust between the two parties and paves the way for more introduction of more customers. It also gives visitors an option to schedule their calls at their convenience. These activities subsequently assist in accelerating sales.

A few of the core features of Limecall can be summed up in the following:

  • Call Analytics
  • Conference Call Analytics
  • Inbuilt CRM
  • Identification of qualified customers
  • Lead Generation
  • Lead Notifications
  • Team Management

Say, for instance, you are head of the sales department of X Ltd. The company produces high-quality goods, with negligible competition in the market. However, since the last 2 years, the sales department has not shown an extravagant profit even though all factors of conducting business are in its favour. This is partly because your staff has been engrossed with maintaining contact profiles and managing deals’ catalogue. There is also a recurring conflict of interest within your employees.

In 2020, you got the approval for employing Limecall as your sales management software.  As a result, the software has now taken over handling contacts, preparing reports, following up on leads, and tracking deals. Thus, your staff is free of mundane tasks and can, therefore, focus on other activities core to sales.  

Consequently, with the help of the software, the sales department can positively influence teamwork, get rid of tedious and time-consuming tasks and delegate the same to the software. In this way, you can achieve goals in a faster and simpler manner.

Thus, Limecall, with its combined features of sales management and customer relationship management, also helps with accelerating and keeping track of the sales, enhancing the public image of a business, attracting consumers, and maintaining it’s Public Relations (PR).

  • Conclusion

Sales are as crucial an element of business operations as is the staff. High sales ensure the survival of the business entity. Whether you are selecting free sales management software for small business, paid software, or software for a business with extensive operations, the selection of appropriate software is an integral part of speeding up the sales of the concerned entity.

This is where Limecall (check: comes into the picture. It ensures that sales acceleration tasks of your business are passed on to efficient hands and guarantees consumers’ privacy simultaneously. 

, June 24, 2021, Team LimeCall

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