Top 10 Lead Distribution Software with Features and Pricing Plans

Team LimeCall

December 1, 2023
minutes to read

In today’s competitive business landscape, generating leads is crucial for growth and success. But with so many options, it can be hard to find the right solution! In this article, we’ll take a look at the top 10 lead distribution software for 2024 as well as analyzing each platform’s features and pricing plans. But before we take a closer look at the options available, let’s quickly ensure we understand what lead distribution software is.

Lead distribution software streamlines lead management by autonomously assigning leads to the most suitable sales executive, considering predetermined criteria. These criteria encompass the sales rep’s availability, time zone, workload, expertise and performance, among other factors.

Sales leads are the building blocks of your business, but unfortunately, it is all too easy to lose track of leads. If you fail to track your leads right from the instant they come in, you may lose them forever. That means, by the time you reach out to your leads, their interested may have cooled. But with instant lead distribution, details of interested potential customers are immediately passed to your sales team for nurturing. The faster you assign the leads, the higher the chances of conversion.

What is Lead distribution Software?

Lead distribution software is a tool that helps to assign leads to the right sales reps or teams. Most popular software streamlines the lead distribution by:

  1. Scoring leads based on predetermined criteria and
  2. Automating the lead assignment process to sales based on the user-defined preset rules

Lead distribution software comprises the following components:

  1. Capture: This encompasses various elements such as forms, notifications, messaging, and additional features like feedback.
  2. Routing: In the routing phase, leads are systematically categorized and assigned to a sales representative based on pre-collected data. Simultaneously, the relevant data is transmitted to the designated salesperson.
  3. Distribution: The distribution process involves sharing leads among salespersons, considering specific criteria such as expertise, knowledge, location, and other relevant factors.
  4. Reporting and Analysis: Incorporated into the lead distribution software are features like reminders, follow-ups, and reporting capabilities. These features empower your sales team to enhance their productivity. With the ability to effortlessly track and analyze team performance, you can access reports that provide insights into overall team effectiveness. This data allows you to make informed decisions and implement necessary improvements for optimal performance.

While all lead distribution software essentially achieves similar results, each lead distribution software functions differently. Each software will have set features that you’ll need to consider as well as different pricing options. In the next section, we have evaluated the ten best lead distribution software. Read on to evaluate and find out the perfect fit for your needs.


LimeCall is a powerful platform designed to streamline and optimize the lead management process. It empowers your sales team by providing seamless lead distribution, ensuring that the most qualified leads are automatically assigned to the ideal representatives. With its user-friendly features, LimeCall aims to enhance your results by simplifying lead distribution, facilitating more meaningful conversations, and ultimately driving business growth.

LimeCall screenshot one of the top 10 lead distribution software choices

Key Features:

Pricing Plans:

  • Free: Capture your high-intent inbound leads instantly and increase conversions
  • Starter: Generate more sales calls with instant call back and lead distribution, from $39 per month, billed annually
  • Pro: Increase revenue by engaging qualified leads in real time through phone call back, from $149 per month, billed annually


HubSpot’s suite of lead generation tools empowers businesses to attract, engage, and convert website visitors into valuable leads. Plus, HubSpot features an advanced lead scoring system, which allows you to assign contacts to the most suitable salesperson and boost conversion.

Key Features:

  • Lead scoring system based on historical data and custom criteria
  • Lead rotation (round-robin lead distribution)
  • Over 500 app integrations

Pricing Plans:

HubSpot’s lead generation tools are available in three pricing tiers:

  • Free: Access to essential features, including landing pages, forms, and email marketing.
  • Marketing Hub Professional: Expand your lead generation capabilities with advanced features like marketing automation and contact segmentation. From £702 per month, billed annually.
  • Marketing Hub Enterprise: Gain access to the most comprehensive lead generation suite, including predictive lead scoring and A/B testing. From £3,000 per month, billed annually.

Chili Piper

Chili Piper’s lead generation tools empower businesses to streamline the lead conversion process, maximizing lead capture and nurturing efforts. By enhancing lead quality and optimizing lead routing, Chili Piper helps businesses achieve their sales goals and drive business growth. You can also segment your leads based on a number of criteria and all lead information, including their activity, is automatically synced with your CRM.

Key Features:

  • One-click meeting booking via email
  • Automated meeting reminders and rescheduling
  • Tailored lead routing

Pricing Plans:

  • Instant Booker: Booking links for sales and CS reps, $15 per month, billed annually
  • Handoff: Book and assign meetings with advanced routing, $25 per month, billed annually
  • Form Concierge: Bok more meetings from your web forms, $30 per month, billed annually
  • Distro: Automated CRM routing and assignment, $30 per month, billed annually


Lead distribution software automatically assigns new sales leads and prospects to a person or team on your sales force. This lead management automation allows you to assign leads to the right people according to a set of predefined rules.

Key Features:

  • Designed for salespeople by salespeople
  • See your entire sales process at a glance
  • Set up your pipeline to match your sales cycle
  • Collaborate on deals and activities with colleagues

Pricing Plans:

  • Essential: Get organized and set up simple sales processes quickly, £14.90 per month, billed annually
  • Advanced: Never miss the next step with easy-to-use email and automations, £27.90 per month, billed annually
  • Professional: Optimize performance with more customizations and reporting, £49.90 per month, billed annually
  • Power: Empower larger teams with flexible collaboration and support, £64.90 per month, billed annually
  • Enterprise: Experience Pipedrive without limits and have ultimate peace of mind, £79.90 per month, billed annually


Leadfeeder serves as a lead-capture and distribution software designed for sales teams and marketing agencies. Upon seamless integration with your Google Analytics account, the tool promptly detects the companies that have visited your website. Subsequently, your sales team can be notified through email or Slack, or the contact details can be automatically allocated to them within your CRM system.

Key Features:

  • Easy reporting
  • Automatic alerts that help close deals
  • Native and two-way integrations

Pricing Plans:

  • Free: Unlimited users, data from last 7 days only, maximum 100 identified companies
  • Paid: Based on companies identified, unlimited visits data storage and unlimited users, from €139 per month, billed annually


LeadSquared is presented as a platform specializing in lead conversion and marketing automation. Tailored for both B2B and B2C businesses, it facilitates the tracking, nurturing, and management of leads.

With its user-friendly interface, the platform empowers users to efficiently oversee their entire database and establish personalized logic for lead distribution, ultimately enhancing conversion rates.

Key Features:

  • Access to the activity history of both customers and your team
  • Automatic lead distribution by a number of categories including lead source and location
  • Round-robin lead distribution

Pricing Plans:

  • Lite: Best for lead management, from $25 per month, billed annually
  • Pro: Everything in light plus email campaigns and webhooks, from $50 per month, billed annually
  • Super: Everything in pro plus workflow automations, sales process designer and permission templates, from $100 per month, billed annually


Phonexa is a platform designed to expedite lead transfers across email, SMS, and phone-based sales campaigns. Streamline your lead distribution process effortlessly by creating a personalized ping tree through their LMS SYNC module.

Simply input the criteria that the tool should consider when assigning leads, and Phonexa takes care of the rest. Additionally, Phonexa offers a call tracking module, allowing you to monitor the progression of your leads within the sales funnel.

Key Features:

  • Lead tracking and distribution
  • Cloud phone system
  • Phone tracking

Pricing Plans:

  • Lite Suite: all features included from $100 per month
  • Premium Suite: all features included from $500 per month
  • Enterprise Suite: customizable with exclusive features such as advanced reporting and deep analytics, buyer and publisher comparisons and free integrations. Custom quotes provided upon inquiry


Adrack stands out as a comprehensive marketing platform designed to capture, distribute, and convert leads into customers. It caters to a diverse range of users, including companies managing their own sales campaigns, advertisers, and lead generation agencies.

With Adrack, you can automate the distribution and management of leads, incorporating various criteria such as time zone and lead source. This ensures that your prospects are assigned to the most suitable salespeople.

Additionally, the software boasts an impressive analytics module, allowing you to monitor your ongoing campaigns and export customized, advanced reports.

Key Features:

  • Time zone-based campaign scheduling
  • A/B testing
  • Advanced, custom reporting
  • Tool for generating banners and web push notifications

Pricing Plans:

  • Free: 10k pings per month and limited to 1 campaign and 1 user
  • Starter: 50k pings per month and 3 campaigns with unlimited users, from $275 per month, billed annually
  • Growth: 150k pings per month and 5 campaigns with unlimited users, from $475 per month, billed annually
  • Professional: 250k pings per month with unlimited campaigns and unlimited users, from $750 per month, billed annually


With LeadsPedia, you can capture leads in real-time and promptly verify them. The platform also allows you to monitor the dispositions of leads, providing insights into the reasons for rejections. By consolidating multiple functionalities into a unified solution, LeadsPedia effectively removes silos and enhances overall business processes.

Key Features:

  • Lead distribution
  • Affiliate management
  • Call tracking and routing
  • Advanced reporting

Key Pricing:

  • Lite: From $1500 per month
  • Premium: From $2500 per month
  • Enterprise: Custom quotes provided upon inquiry


LeanData is a Salesforce-native application that incorporates lead distribution capabilities. This platform is designed to automate and scale the process of inbound lead qualification, offering a user-friendly drag-and-drop interface for creating routing scenarios.

In addition to lead distribution, this tool is valuable for maintaining organized and current data. When a new lead enters your funnel, LeanData checks if the individual is already in your CRM. If they are, LeanData automatically updates information and adds them to the existing account.

Key Features:

  • Rule-based lead routing
  • Integration with other software
  • Account engagement insights

Pricing Plans:

  • Standard: Replace brittle assignment rules, custom code and manual processes, from $39 per user license, per month
  • Advanced: Rewire account-based processes in moments, not months, with a connected revenue tech stack, from $49 per user license, per month
  • Premium: Overcome selling complexity by automating plays across lines of business, geographies and teams, from $59 per user license, per month

Benefits of using Lead distribution Softwares

One thing lead distribution softwares is guaranteed to do is to enable you to increase your conversions and grow your business. Automated lead routing systems enhance conversion rates and also save your teams valuable time, but those aren’t the only benefits. Lead distribution softwares also:

Helps your teams run like a well-oiled machine:

Manual lead distribution is time-consuming and involves inquiries, classification, distribution, communication, note-taking, tracking and follow-ups. Lead distribution softwares streamlines this process, enabling real-time routing to the right sales reps. When you invest in a top-tier solution, you eliminate unnecessary work and increase conversion possibilities.

Assigns leads effortlessly:

Automated lead distribution utilizes push-based lead assignment rules, simplifying the workload for sales reps who would otherwise need to set criteria and sift through lengthy lists of leads manually. Long gone are the days of never-ending leads spreadsheets. It’s time to say hello to automated systems that enable your teams to work smarter, giving them the space they need to focus on prospect interactions, ultimately boosting conversion potential.

Convert more, quicker:

Lead distribution softwares streamlines your marketing funnel and increases user engagement, fostering friendly relationships between leads and your sales reps. This enhanced connection encourages leads to explore business products and services further. When you opt for the right lead distribution softwares, you ensure a consistent flow of incoming leads and increased sales opportunities.

Say goodbye to low lead response time:

By eliminating manual work, lead distribution softwares expedites the lead-to-sales rep communication. Leads are promptly directed to sales reps, allowing for swift conversations. For instance, availability-based routing directs leads to sales reps based on their schedule, while round-robin distribution features ensure leads are assigned to the next available sales rep. This systematic process reduces the risk of missing out on valuable lead interactions.

Track your teams performance:

When you choose to track your leads based on which stage they’re at in your funnel, this information can be seamlessly integrated with your CRM, allowing you to track the prospect’s journey and the sales rep’s performance simultaneously. The data gathered can then be analyzed to enhance sales performance and optimize conversion rates.

Enhance your user experience:

Matching your leads with ideal sales reps improves the customer’s overall experience. Customizable lead routing criteria determines which sales reps manage specific lead profiles and some software even provides alerts for incoming leads. This allows sales reps to prepare adequately for upcoming conversations, contributing to a more positive, solutions-focused user experience.

5 Key features to look for in a Lead distribution Softwares

Intelligent lead routing:

Manual lead distribution is prone to errors, often resulting in assigning valuable leads to inexperienced salespeople unprepared to handle them. Fortunately, intelligent lead routing ensures that leads are directed to the appropriate salesperson at the optimal moment, utilizing predefined criteria to increase the likelihood of successful conversions.

Opportunities to grow with your business:

In the event that your business experiences substantial growth or expansion, which is the goal, your lead distribution system should effortlessly manage the surge in lead volumes, accommodate additional users, and meet higher data processing demands. Furthermore, customization becomes invaluable in tailoring the lead distribution platform to align with your business’s distinctive sales processes and workflows. This includes establishing new lead assignment rules, implementing workflow automation for actions, notifications, and reminders, and fine-tuning data fields and reporting for the creation of customized reports.

Options for integrating with your CRM:

The core aim of automated lead distribution is to streamline lead delivery and enhance their overall quality. While various types of lead distribution softwares typically operate independently, the optimal choice should offer seamless integration capabilities. Why is integration essential? The answer is straightforward: seek software that effortlessly integrates with your CRM, consolidating all leads and data in a unified platform. This integration not only adds a new dimension to the software but also enhances the efficiency of the lead distribution process.

Analysis through detailed reporting:

If you’re in search of lead distribution softwares, prioritize options that offer comprehensive reporting. Ideally, the software should furnish tailored reports, dashboards, insights into the sales pipeline and funnel, agent activity reports, projections for sales, outstanding invoices, lead sources, and additional analytics. Leveraging the data from these reports enables you to strategize your next steps and stay ahead of the curve at all times.

Fast data processing:

Automating the distribution process offers a crucial benefit—swift data processing. This allows sales agents to respond to requests within minutes and promptly address any queries or concerns potential customers may have. Consequently, your staff can furnish callers and web leads with essential information, enabling prospects to promptly connect with a live representative and acquire the details necessary to make informed decisions about your offerings.

Okay, so how do I choose a lead distribution tool?

We know we’ve given you a lot of information in this article! There’s a lot at stake and a lot to consider, but we’re not in the business of overloading you with information and causing you to feel overwhelmed. Here’s our advice on how to choose the right lead distribution software for 2024 for you, in three easy steps:

  1. Write down the top features you need from your chosen lead distribution software
  2. Read articles like this one to get an overview of a number of different options available to you
  3. Book demos and free trials to get a feel for the software before you commit

That’s it! And while we have your attention, consider simplifying and optimizing your lead distribution process with LimeCall. Our platform empowers your sales team to access the most qualified leads effortlessly. By automatically assigning leads to the ideal representatives, LimeCall ensures a seamless lead distribution process. Elevate your results with our easy-to-use tool and get started generating more leads and meaningful conversations.

, December 1, 2023, Team LimeCall

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