Top 5 Ways to Prepare for a Demo Call and Why it Matters

You can ace your demo calls with confidence.

We are confident that in your next demo call, you will be able to close that sales deal without struggling much.

Demo calls matter and you are aware that the confirmation of demo call meetings opens the door of opportunity to tap that valuable lead for your business.

You can get this right and we can show you how. 

We have covered the top tricks that can help you go from a nervous sales rep conducting a demo call to a confident sales rep conducting a demo call. 

In this article, you will learn the following:

Table of Contents:

1. Why prepping for a demo call matters?

2. Top 5 ways to prepare for a demo call

We promise you that by the end of this article you will be conducting the following actions:

1 . Transforming into a confident sales rep

2. Closing more sales deals with ease

3. Selling naturally and better during demo calls 

Let’s get you into action.

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Why prepping for a Demo Call matters?

Your prospects are more informative than you can imagine.

Say for instance, that a prospect needs a product, they are aware that their products are available in the market, what they need right now is to choose which product will best cater to their needs, which is why you need to exhibit what you’re selling to them in such a manner.

Your prospects’ concern is how your brand can cater to their needs? Or rather what value your brand is offering the prospects?

Interesting Read : 6 Lead Generation Strategies: A Cheat Sheet for Small Businesses

This is important because if your prospects see no value being invested then there is no point of them engaging with you. 

There is a reason why you need to conduct a demo call.

Demo calls are a process where you will exhibit a presentation related to your brand, the products it offers, and everything related to understanding the product better. The main agenda here is to close a sales deal at that same spot.

Your demo call decides whether your prospect wants to invest in your words or not.

If you think you can ace it without practice, you will have to rethink it.

A great sales rep will always understand how important a fixed meeting or a demo call is and they go through multiple practices to get it right.

If you are one of them, our next category can help you get started.

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Top 5 ways to prepare for a demo call

1. Lean every minute detail and factor about the product you’re exhibiting

“You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.” – Chet Holmes

Your product is the highlight of the demo call.

You cannot go wrong with it. You need to study your product so that tomorrow when your prospects question you about it, you are conveying the features, benefits of the products with ease. 

Your product is the real reason why your prospect wants to have a demo call in the first place. They want to hear why your product requires their attention, why they need to invest in your solution, how your product can add value and more related queries.

This is only possible to answer when you are aware of every minute information related to your product. 

2. Conduct your research

Before you start your demo call, it is important to conduct multiple kinds of research about your product such as how it can benefit your prospect’s business in the current market, how your product is better than your competitors, and more.

Also, learning about the person whom you are dealing with is also an added advantage to cater according to them. Researching more about who you are dealing with, the type of business, how your product fits well in the current market, and more gives you the opportunity to sell better to your prospects. 

To conduct researches you can conduct the following:

• View Linkedin accounts of your prospects to understand them better
• Follow your industry news and updates
• Keep a closer tab on social media handles related to your prospects, their brand and more

3. Frame your demo call as per the prospects you deal with

Not all your prospects are the same which is why you need to personalize your demo call accordingly. For instance, if your prospects are looking for a solution that can meet their small business needs, you can sell your solution in such a manner where you could speak about how your product can increase their sales, give them more exposure, and more.

Now if you are dealing with a large-sized business, your selling pattern should be how you can increase their existing profits higher and more. The more personalized you keep your demo calls, the better it conveys from your end. It will exhibit that you are genuinely conducting this demo call to cater to your prospect’s actual needs.

4. Capture more data

Displaying data can win your prospect’s trust towards you.

Now if you’re told that the industry your in will grow in the next two years, would you depend on it? You wouldn’t be as confident with this statement, but what if you were given stats saying that 80% of experts claimed that the industry will grow, you will stop to believe and ponder on it. 

This is exactly what you need to do in your demo call as well. When you give a statement saying that your product can do this, back it up with stats, figures, and more. Say, for instance, if you’re selling a callback software, tell your prospect that they should invest in one because according to xxx, callback softwares can increase sales up to 3x more. 

Doing this will keep your prospect’s attention more retained and they will be able to understand better how your product can help achieve their brand growth with good numbers.

Interesting Read : How To Choose the Right Lead Generation Software for Your Company?

5. Learn more about your prospects you will engage within the demo call

Another great way to sell to your prospects is to learn about them. Head to their Linkedin account, view their social media activities, see what blogs they share, what comments they place on Quora and other platforms. This will help you visualize what they are looking for.

For instance, say that your prospect is looking for an affordable solution that can help them to increase their sales better, you will be able to frame your demo call in such a manner where your prospects would find the ultimate answer to this question. This will help them trust you further because you went out of your way to learn what the prospect wants and this is a plus point.