12 Best SMS Software for Real Estate

Vincent Hawley

March 4, 2024
20 minutes to read

In the competitive world of real estate, fostering strong client relationships is paramount. SMS marketing emerges as a powerful tool to nurture these connections and convert leads into satisfied customers. However, with a plethora of SMS software options available, choosing the right one can be overwhelming. Fear not, real estate agents! This comprehensive guide compares the 12 Best SMS Software for Real Estate, highlighting their most important strengths to help you select the perfect fit for your needs.

Core Considerations

Before diving into the comparisons, consider these most important key factors to guide your decision:

  • Budget: Monthly costs versus one-time fees (self-hosted options).
  • Features: Prioritize features like two-way conversations, scheduling, reporting, and integrations.
  • Team Size: Ensure the software can accommodate your communication needs.
  • Scalability: Choose a solution that adapts to your company’s growth.
  • Ease of Use: Consider your comfort level with technology.

Contender Comparison Chart

FeatureSimpleTextingTextMagicLimeTextMobile Text AlertsBatchLeadsEZ TextingTextedlyClickSendTextSanityHeyMarketCallHubUltraSMSScript
Best ForSmall BusinessesMedium-EnterpriseAll SizesFeature-RichReal Estate FocusSmall BusinessesNew UsersCloud-Based MarketingVersatile CampaignsTime-SavingLead GenerationSelf-Hosted
PricingAffordableScalableBest PricedAffordableAll-in-One PackageBudget-FriendlyFree TrialVariesVariesPay-As-You-GoPay-Per-UseOne-Time Fee
Ease of UseEasyEasyUser-FriendlyEasyModerateEasyEasyModerateModerateEasyEasyTechnical Knowledge Required
Two-Way ConversationsYesYesYesYesYesYesYesYesYesYesYesNo
Appointment SchedulingYesYesYesYesLimitedYesYesNoYesYesYesNo
Drip CampaignsYesYesNoYesNoNoLimitedNoYesNoYesNo
Mass MessagingYesYesYesYesYesYesYesYesYesYesYesYes
Reporting & AnalyticsBasicAdvancedAdvancedBasicLimitedBasicBasicVariesYesBasicBasicLimited
IntegrationsMailchimpVariousVarious ExtensiveLimitedLimitedLimitedManyYesLimitedLimitedNo
Mobile AppYesYesYesYesYesYesYesNoNoYesYesNo

A Quick Deep Dive into Features:

  • SimpleTexting: Easy-to-use platform with two-way conversations, mobile app, and Mailchimp integration. Ideal for small businesses.
  • TextMagic: Scalable solution with pay-as-you-go pricing, team features, and advanced analytics. Perfect for medium to large enterprises.
  • LimeText: Feature-rich option with bulk campaigns, two-way conversations, appointment scheduling, and performance tracking. Caters to all business sizes providing the best priced solution.
  • Mobile Text Alerts: Affordable option with extensive integrations (Salesforce, Mailchimp), mobile app, and mass messaging capabilities.
  • BatchLeads: All-in-one real estate platform with features like prospect search, skip tracing, direct mail, and SMS marketing. Ideal for real estate professionals seeking a centralized workflow.
  • EZ Texting: Budget-friendly choice with easy setup, keyword feature for yard signs, and 1:1 conversation capabilities. Perfect for small businesses.
  • Textedly: Free trial, appointment confirmations, and two-way conversations make it a good option for new users.
  • ClickSend: Cloud-based marketing platform offering MMS messaging, seasonal special alerts, and various integrations.
  • TextSanity: Versatile solution with drip campaigns, mass messaging, keyword organization, and webform sign-ups for clients.
  • HeyMarket: Time-saving app with auto-replies, templated messages, and features for scheduling appointments. Ideal for streamlining communication.
  • CallHub: Effective templates, comprehensive campaign guidance, and pay-as-you-go pricing make it suitable for lead generation.
  • UltraSMSScript: Self-hosted, one-time fee option with cost-effectiveness for long-term use. Requires technical knowledge.

A Close Look At Each

Firstly, let’s dive in and take a closer look into each platform, the pros, cons, and lots of useful insights!

1. SimpleTexting

SimpleTexting is a user-friendly SMS marketing platform that caters well to the needs of real estate agents. It excels in core functionalities like:

  • Streamlined Communication: Follow up on leads, schedule appointments, and send automated messages (like lead welcome texts from Facebook).
  • Campaign Tracking: Gain insights into campaign effectiveness by tracking clicks, engagement, unsubscribes, and detailed breakdowns.
  • Convenience: Manage everything from your phone with the mobile app, perfect for busy agents on the go.

Here’s a quick breakdown of the pros and cons for real estate agents:


  • Easy to use interface
  • Enables two-way conversations with clients
  • Effective for lead nurturing
  • Integrates with Mailchimp for centralized communication
  • Mobile app for on-the-go management


  • Lacks advanced features for complex marketing needs
  • Might be basic for large-scale operations
  • Additional message costs may apply

Overall, SimpleTexting is a strong choice for real estate agents who want a user-friendly and effective way to communicate with clients via SMS. However, it may not be ideal for those needing advanced features or managing large-scale marketing campaigns.

2. Textmagic

Generally, TextMagic is a robust SMS marketing platform designed to handle the communication needs of large real estate companies.

Here’s what makes TextMagic a strong fit for enterprises:

  • Effortless Communication: Manage massive contact lists and send automated messages like listing details, open house invites, and appointment reminders.
  • Streamlined Teamwork: Ensure secure access with single sign-on, allowing team members to seamlessly manage campaigns using their existing credentials.
  • Data-Driven Decisions: Gain valuable insights with advanced analytics and reporting. Track campaign performance, manage user access, and save time with comprehensive audit logs.
  • Enhanced Security: Safeguard your communication with a secure platform, ideal for enterprise-level data protection.

However, TextMagic might not be the best fit for everyone. Here’s why:

  • Learning Curve: The feature-rich platform might be overwhelming for small real estate teams with simpler needs.
  • Cost Consideration: Enterprise-level features often come with higher costs compared to basic plans.
  • Setup Complexity: For those new to SMS marketing, the initial setup process might require more technical expertise.

In conclusion, TextMagic empowers large real estate companies with powerful messaging tools, secure access control, and advanced analytics. Above all, smaller teams or those new to SMS marketing may find the platform complex and potentially more expensive than their needs require.

3. LimeText

Comparatively, LimeText is an SMS marketing platform designed to streamline communication for real estate agents of all sizes. Another key point, LimeText offers a free, 14-day trial, making it a low-risk option any real estate agents ready to explore SMS marketing.

Here’s why LimeText is a great fit for real estate agents:

  • User-Friendly Platform: LimeText boasts a simple and intuitive interface, making it easy for agents at any tech-comfort level to leverage SMS marketing.
  • Boost Efficiency: Automate tasks like sending appointment reminders, listing updates, and lead nurturing messages, freeing up valuable time.
  • Two-Way Communication: Unlike some platforms, LimeText facilitates two-way conversations, allowing you to have real-time conversations with clients via SMS.
  • Track and Analyze: Gain valuable insights into campaign performance with built-in analytics. See what’s working and optimize your strategy for better results.
  • Cost-Effective: LimeText offers affordable plans that cater to all needs and budgets, making it a budget-friendly , best value option for real estate agents.

However, there might be a few considerations to keep in mind:

  • Limited Integrations: Compared to some competitors, LimeText might have a more limited range of integrations with other business tools.
  • Fewer Advanced Features: While offering the core functionalities needed by most agents, LimeText may lack some of the more advanced features required by complex marketing campaigns.

Overall, LimeText is a solid choice for real estate agents seeking a user-friendly and affordable platform to streamline communication as well as managing SMS marketing campaigns. Not to mention, superb customer support. However, those needing a high degree of customization or advanced integrations might want to explore other options.

4. Mobile Text Alerts

Evidently, Mobile Text Alerts is a well-established SMS marketing platform offering a comprehensive suite of features to empower real estate agents of all experience levels.

Here’s what makes Mobile Text Alerts stand out:

  • Integration Hub: Seamlessly connect Mobile Text Alerts with your existing tools like Zoom, WordPress, and Gmail, centralizing your communication efforts for ultimate convenience.
  • User-Friendly Management: Navigate campaigns and access features easily with the user-friendly dashboard, available on both desktop and mobile app (iOS and Android).
  • Mass Marketing Made Easy: Effortlessly automate SMS campaigns to large audiences, perfect for sending appointment reminders, scheduling viewings, or notifying clients about new listings.
  • Cost-Effective Communication: Mobile Text Alerts offers affordable monthly plans, making it a budget-friendly choice for real estate agents.

While Mobile Text Alerts boasts a strong feature set, here are some things to consider:

  • Limited Advanced Features: For those seeking highly sophisticated marketing automation, Mobile Text Alerts might lack the most advanced tools.
  • Basic Interface: The platform prioritizes ease-of-use, and the interface may appear less visually stimulating compared to some competitors.
  • Specialization Fit: Highly specialized real estate businesses with very specific needs might require a more customizable platform.

Comparatively, Mobile Text Alerts is a powerful and user-friendly solution for real estate agents seeking a feature-rich platform with extensive integrations, user-friendly management, as well as cost-effective mass communication. However, those requiring the most cutting-edge marketing features or a highly stylized interface might want to consider other options.

5. Batch Leads

Generally, BatchLeads is a comprehensive platform designed specifically for real estate professionals, offering a powerful suite of tools to streamline your workflow.

Here’s what makes BatchLeads unique:

  • Real Estate Command Center: Manage everything from prospect searching through their nationwide database to lead nurturing via SMS marketing campaigns, all within a single platform.
  • Data Powerhouse: Gain access to a comprehensive database of property homeowners and investors, allowing for targeted outreach.
  • Uncover Hidden Gems: Utilize the skip tracing feature to identify the true owners of properties, helping you connect with potential leads who might otherwise be missed.
  • Multi-Channel Communication: Engage with leads through various channels, including SMS marketing and soon-to-be-released click-to-dial functionality, for a well-rounded approach.
  • Direct Mail Integration: Send targeted direct mail pieces alongside your digital efforts for a comprehensive marketing strategy (additional service).

While BatchLeads offers a powerful solution, here are some things to consider:

  • Learning Curve: With its extensive features, BatchLeads might have a steeper learning curve compared to simpler SMS marketing platforms.
  • Experience Advantage: Due to its focus on real estate-specific features, BatchLeads might be better suited for experienced agents with established workflows.
  • Limited Versatility: If your needs extend beyond real estate, BatchLeads might not be the most versatile option compared to general-purpose SMS marketing platforms.

Overall, BatchLeads is a powerful all-in-one solution ideal for experienced real estate agents seeking to centralize their workflow, leverage a comprehensive database, and employ multi-channel communication strategies. Another key point, new agents or those with broader marketing needs may find the platform complex and potentially less adaptable.

6. EZ Texting

Firstly, EZ Texting is a user-friendly and affordable SMS marketing platform, making it a great choice for small real estate businesses or individual agents just starting out.

Here’s what makes EZ Texting a strong fit for budget-conscious agents:

  • Cost-Effective Communication: Starting at just $19 per month, EZ Texting offers a budget-friendly entry point into SMS marketing.
  • Simple Setup & Use: The platform is known for its ease of use, allowing you to quickly sign up, choose a plan, and start sending messages.
  • Streamlined Communication: Engage leads through various channels, including 1-on-1 conversations, mass text updates on new properties, and appointment reminders.
  • Boost Lead Generation: Utilize the keyword feature on yard signs to allow potential buyers to easily opt-in for property updates.
  • Enhanced Engagement: Generate QR codes for easy sign-ups, add visuals like pictures or videos to messages, and create shortcodes for promotions or opt-ins.

Equally important, there are some limitations to consider:

  • Scalability: EZ Texting’s affordability may not be suitable for larger real estate firms with extensive marketing needs.
  • Basic Analytics: While offering core functionalities, EZ Texting’s analytics might be less sophisticated compared to some competitors.
  • Cost Considerations: Additional message packs might be needed as your campaign grows, impacting the overall cost.

In conclusion, EZ Texting is a user-friendly and budget-friendly option for small real estate businesses and individual agents seeking a simple and affordable way to leverage SMS marketing for lead generation, communication, and appointment management. As a result, larger firms or those needing advanced analytics might require a more scalable platform.

7. Textedly

Generally, Textedly offers a free, 14-day trial, making it a low-risk option for real estate agents curious about exploring SMS marketing.

Here’s what makes Textedly a good starting point:

  • Free Trial Advantage: Test the platform’s features and functionalities risk-free for 14 days before committing.
  • Streamlined Communication: Send and receive appointment confirmations, engage in two-way conversations with clients, and express gratitude through post-viewing or post-purchase thank you messages.
  • Boost Engagement: Encourage positive reviews and referrals with dedicated features.
  • Loyalty Rewards: Implement customer loyalty programs to show appreciation and incentivize repeat business.

However, there are some limitations to consider:

  • Feature Focus: Textedly prioritizes core functionalities and might lack some of the advanced features offered by competitors.
  • Trial Restrictions: The free trial limits the full scope of the platform’s capabilities.
  • Basic Design: The interface might appear less visually engaging compared to some SMS marketing platforms.

Comparatively, Textedly’s free trial makes it a budget-friendly way for real estate agents to experiment with SMS marketing and explore its potential for communication, appointment management, and client engagement. As has been noted, agents seeking advanced features or a more visually appealing platform may want to consider other options.

8. ClickSend

ClickSend offers a robust cloud-based platform designed for real estate professionals seeking to manage comprehensive digital marketing campaigns.

Here’s what makes ClickSend a powerful tool:

  • Centralized Marketing Hub: Manage all your marketing efforts, including SMS, email, fax, and even integration with platforms like Facebook and WhatsApp, from a single, user-friendly platform.
  • Visual Appeal: Go beyond text with MMS messaging capabilities, allowing you to showcase property photos and layouts directly in your messages.
  • Revive Cold Leads: Utilize pre-built SMS update templates to re-engage inactive leads and reignite their interest.
  • Boost Customer Retention: Keep your clients informed and incentivized by sending seasonal special alert messages.
  • Reservation Confirmations: Ensure clear communication and streamline scheduling with automated reservation confirmation texts.

However, ClickSend’s feature-rich nature comes with some considerations:

  • Learning Curve: For those new to SMS marketing or complex digital marketing strategies, ClickSend might have a steeper learning curve.
  • Cost for Advanced Features: Basic plans may not cover all functionalities, and advanced features like MMS messaging might come at an additional cost.
  • Integration Management: ClickSend allows for integration with various platforms, but managing these integrations effectively may require some technical expertise.

As I have shown, ClickSend is a powerful solution for real estate professionals seeking a comprehensive marketing platform. Its cloud-based application, multi-channel capabilities, and visual messaging features offer a versatile approach. By comparison, those new to SMS marketing or on a tight budget might find the platform complex and potentially more expensive than their needs require.

9. TextSanity

TextSanity empowers real estate agents with a versatile SMS marketing platform designed to streamline communication, boost client satisfaction, and ultimately close deals.

Here’s what makes TextSanity stand out for realtors:

  • Campaign Flexibility: Choose from various campaign options to fit your needs, including drip campaigns for nurturing leads, mass messaging for broader reach, and targeted communication based on keyword sign-ups from yard signs.
  • Streamlined Client Interaction: Facilitate easy client sign-ups through web forms on your website and enable them to submit applications, RSVPs, registrations, and even satisfaction reviews directly from their phones.
  • Enhanced Organization: Utilize keyword sign-ups to categorize clients according to specific property listings, allowing for tailored marketing messages.

However, TextSanity’s strengths come with some considerations:

  • Learning Curve: The platform’s versatility may overwhelm new users unfamiliar with SMS marketing strategies.
  • Strategic Planning: Effective use of TextSanity requires planning and strategizing your communication approach to avoid overwhelming clients.
  • Potential Overlap: Some features, like web forms and client interaction tools, might overlap with functionalities offered by other marketing platforms you already use.

In conclusion, TextSanity is a powerful tool for real estate agents seeking a versatile SMS marketing platform. Its campaign flexibility, focus on client interaction, and organization features can significantly enhance your communication strategy. Another key point, new users or those with a fully established marketing toolkit might find TextSanity complex to navigate or have some feature redundancy.

10. HeyMarket

HeyMarket simplifies communication between real estate professionals and clients through a user-friendly SMS marketing platform.

Here’s what makes HeyMarket a time-saving tool for real estate agents:

  • Convenience on the Go: Utilize the HeyMarket app (iPhone and Android) to close deals, discuss listings, and schedule appointments via SMS, all from your mobile device.
  • Enhanced Efficiency: Streamline administrative tasks for receptionists and managers by setting up automated replies, creating pre-designed promotional messages, and scheduling appointments directly through the platform.

While HeyMarket excels in SMS communication, there are some limitations to consider:

  • SMS Focus: HeyMarket primarily focuses on SMS functionalities, and may not integrate with other marketing channels.
  • Basic Insights: The platform’s analytics might be less sophisticated compared to some competitors.
  • Limited Marketing Scope: If your marketing strategy requires features beyond SMS communication, HeyMarket might not fulfill all your needs.

All things considered, HeyMarket is a strong choice for real estate professionals seeking a user-friendly and time-saving solution to streamline communication with clients via SMS. Its mobile app, automated features, and appointment scheduling capabilities enhance efficiency. Another key point, those needing advanced analytics, broader marketing integrations, or a more comprehensive marketing suite might want to explore other options.

11. CallHub

CallHub caters to time-conscious real estate agents by offering a user-friendly platform with effective templates and comprehensive campaign guidance.

Here’s what makes CallHub a good fit for busy agents:

  • Pre-Built Templates: Save time crafting messages with CallHub’s library of effective SMS templates, covering everything from personalized welcome texts to open house invites and follow-up messages.
  • Campaign Roadmaps: Benefit from CallHub’s resources that guide you through a successful real estate marketing campaign from start to finish.
  • Dedicated Support: Get assistance from their friendly and helpful customer service team if you encounter any difficulties or have questions about SMS marketing.
  • Flexible Pricing: The pay-as-you-go pricing model eliminates pressure and allows you to pay only for the messages you send.

Equally important, CallHub’s focus on simplicity comes with some trade-offs:

  • Cost Accumulation: While budget-friendly initially, the pay-per-use model can add up depending on your campaign volume.
  • Limited Advanced Features: CallHub might lack some of the advanced marketing features offered by competitors.
  • Planning Necessity: Effective use of CallHub requires planning your campaigns in advance to leverage the provided templates and guidance effectively.

In conclusion, CallHub is a good option for busy real estate agents who value pre-built templates, campaign guidance, and flexible pricing. At any rate, the supportive customer service is a plus. By comparison, agents needing advanced marketing features or those seeking an all-in-one marketing solution might find CallHub’s functionalities limited.

12. UltraSMSScript

UltraSMSScript offers a unique self-hosted solution for real estate professionals seeking a cost-effective way to leverage SMS marketing.

Here’s what makes UltraSMSScript stand out:

  • One-Time Purchase: Gain complete ownership of the software with a single, upfront fee, eliminating recurring monthly subscriptions.
  • Self-Hosting Benefits: Enjoy the flexibility of self-hosting the web application, potentially saving on hosting costs (paid hosted options are also available).
  • Direct Gateway Connection: Connect directly to SMS gateways for message delivery, potentially offering cost savings on bulk message purchases.
  • Long-Term Value: For real estate agents with a long-term commitment to SMS marketing, UltraSMSScript can be a cost-effective option.

However, self-hosting comes with its own considerations:

  • Technical Expertise: Successfully using UltraSMSScript requires some technical knowledge for setup and maintenance.
  • Bulk Message Management: You’ll need to purchase message bundles from a separate vendor, adding an extra step to the process.
  • Learning Curve: For those unfamiliar with self-hosted solutions, UltraSMSScript might have a steeper learning curve compared to user-friendly, cloud-based platforms.

In conclusion, UltraSMSScript is a cost-effective option for tech-savvy real estate agents who are comfortable with self-hosting and managing bulk message purchases. The one-time fee and direct gateway connection offer long-term value. However, those new to SMS marketing or those who prefer a more user-friendly, cloud-based solution might find UltraSMSScript challenging to set up and manage.

Let’s Round Things Up

We hope you’ve enjoyed this comparison of the 12 Best SMS Software for Real Estate!

In conclusion, the real estate industry thrives on effective communication, and SMS marketing has emerged as a powerful tool to connect with clients, nurture leads, and ultimately close deals. However, with a vast array of SMS marketing software options available, choosing the right one can feel overwhelming. This comprehensive guide has unpacked 12 of the leading platforms, highlighting their unique strengths and considerations to help you make an informed decision.

For the Budget-Conscious Beginner:

  • LimeText, EZ Texting and Textedly offer user-friendly interfaces and affordable pricing, making them ideal for real estate agents getting started with SMS marketing. Their core functionalities include appointment reminders, mass text updates, and lead nurturing templates, all at budget-friendly costs.

Seeking Feature-Rich Functionality:

  • SimpleTextingMobile Text Alerts, LimeText, and HeyMarket provide a robust feature set, encompassing two-way conversations, campaign tracking, and analytics. These platforms empower you to personalize communication, measure campaign effectiveness, and optimize your strategy for better results.

Considering Advanced Needs:

  • TextMagic and ClickSend cater to large real estate companies with extensive marketing needs. They offer features like enterprise-grade security, single sign-on capabilities, and advanced analytics, allowing for centralized communication management and data-driven decision making.

All-in-One Solutions:

  • BatchLeads and LimeText stands out as a comprehensive platform specifically designed for real estate professionals. It integrates prospect searching, skip tracing, SMS marketing, and direct mail functionalities within a single platform, streamlining your workflow and centralizing client data.

Self-Hosting for Tech-Savvy Agents:

  • UltraSMSScript offers a unique self-hosted solution for cost-conscious real estate agents with technical expertise. Another key point, this option provides complete software ownership for a one-time fee and allows for direct connection to SMS gateways, potentially reducing long-term costs.

Additionally, the ideal SMS marketing software depends on your specific needs and budget as shown above. Consider factors like ease of use, feature set, scalability, and pricing structure when making your decision. Don’t hesitate to explore free trials or demos offered by some platforms to gain firsthand experience before committing. In conclusion, by choosing the right tool and implementing effective SMS marketing strategies, you can significantly enhance client communication, boost lead generation, and propel your real estate business forward.

20, March 4, 2024, Vincent Hawley

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