10 Best SMS Messaging Services for Small Businesses in 2024

Vincent Hawley

May 22, 2024
38 minutes to read

In the fast-paced world of small business, clear and consistent communication is key. SMS messaging has revolutionized how we connect with customers, offering a direct and convenient channel for exchanging information. But simply sending and receiving texts isn’t enough. To truly thrive, you need an SMS service that goes the extra mile.

Here’s where powerful SMS solutions come in. These services streamline your workflow by automating responses, pre-written message snippets, and even nurturing customer relationships. It’s time to ditch the basic texting app on your phone (or your outdated provider) and embrace the possibilities!

This comprehensive guide dives deep into nine of the most effective text messaging services designed specifically for small businesses. We’ll also equip you with the knowledge to choose the perfect service that aligns seamlessly with your company’s needs.

Unpacking the Top SMS Services

Choosing the best SMS service for your small business can feel like deciphering a complex code.  Numbers fly, features blur, and with so many options, it’s easy to get overwhelmed. But fear not, intrepid entrepreneur! This guide is here to be your decoder ring, simplifying your search and helping you land on the perfect SMS solution.

ProviderStarting price per monthShared phone numbersMMS supportScheduled text messagesAuto-repliesUnlimited calling to US & Canada
LimePhone$4.99XLocal Calling in 36+ Countries
Google Voice$16US onlyX
SimpleTexting$393 user seats included, $20 per user per month for more usersMust apply creditsMust apply credits
SlickText$29Must apply creditsMust apply creditsX
TextMagic$4.90$.08 per messageMust apply creditsX
EZ Texting$20Must apply creditsMust apply creditsMust apply credits
Zendesk$55XXMust apply creditsMust apply creditsX
RingCentral$19.99Up to 20 usersNot available in Canada or toll-free numbersX
Textedly$26Must apply creditsMust apply creditsX

Let’s take a deep dive into how some of the leading players in the SMS game stack up against each other. We’ll break down their key features, pricing structures, and unique offerings, all conveniently presented in an easy-to-digest table.  By the end of this comparison, you’ll be well-equipped to make an informed decision and select the ideal SMS service to streamline your communication and take your customer engagement to the next level.

LimePhone: Your Budget-Friendly Ally for Streamlined Business Communication

Standing out in the crowd of SMS services can be tricky, but LimePhone steps up to the plate with a compelling combination of affordability and functionality. Here’s how LimePhone empowers your small business to stay connected with customers and streamline communication:

Cost-Conscious Communication:

Unlike some competitors, LimePhone offers a refreshingly simple pricing structure. Their starting price of just $10 per month undercuts many other services, making it a budget-friendly choice for businesses of all sizes. Plus, with unlimited calling to the US and Canada included, you won’t face surprise charges or worry about exceeding a limited text allowance.

Streamlined Workflows:

LimePhone goes beyond basic text messaging. They offer a suite of features designed to save your team valuable time. Schedule texts in advance to ensure timely communication, and create pre-written snippets for frequently asked questions, allowing your team to respond quickly and efficiently.

Collaboration Made Easy:

Shared phone numbers are a game-changer, eliminating the need for individual team members to juggle personal and business lines. With LimePhone, multiple team members can access and manage a single business number, ensuring no customer inquiries get lost in the shuffle.

Powerful Integrations:

Integrate LimePhone seamlessly with your existing workflow. Connect your CRM, marketing automation software, or other essential business tools to centralize communication and gain valuable insights.

Seamless Transition:

Moving to LimePhone is a breeze. They offer a free trial so you can experience the platform firsthand before committing. Plus, porting your existing business number is free and straightforward, minimizing disruption to your current operations.

Key Takeaways:

  • Budget-friendly pricing with unlimited calling to 36+ countries
  • Time-saving features like scheduled texts and message snippets
  • Shared phone numbers for efficient team collaboration
  • Seamless integration with popular business tools
  • Hassle-free transition with a free trial and easy number porting

If affordability and streamlined communication are top priorities for your business, LimePhone is definitely worth a closer look. Their user-friendly platform and powerful features can help you elevate your customer interactions and optimize your business operations.


OpenPhone emerges as a frontrunner in the VoIP phone system arena, offering a robust texting solution that seamlessly integrates with your existing workflow. Let’s delve into the treasure trove of features that make OpenPhone a game-changer for businesses.

Cost-Effective Communication: Slashing Expenses and Boosting Productivity

OpenPhone eliminates the burden of per-text charges and restrictive message limits. Breathe a sigh of relief – you and your team can freely communicate with US and Canadian contacts via free calling and SMS/MMS messaging. This translates to significant cost savings compared to traditional phone plans.

But OpenPhone goes beyond mere cost-effectiveness. It unlocks a treasure chest of time-saving features, allowing your team to focus on what truly matters. Imagine effortlessly automating SMS replies using auto-replies and snippets for frequently asked questions. Additionally, schedule text messages in advance, ensuring timely communication without scrambling at the last minute.

Teamwork Makes the Dream Work: Streamlining Collaboration

OpenPhone fosters a collaborative environment where your team thrives. Embrace the power of shared phone numbers, ensuring no calls or texts slip through the cracks. Team members can easily review and pick up conversations seamlessly, keeping clients engaged and satisfied.

Furthermore, internal threads within OpenPhone facilitate effortless team collaboration on communication strategies. Brainstorm together, discuss responses, and maintain a unified voice for your brand, all within a centralized platform.

Integrations Galore: Connecting the Dots for a Unified Experience

OpenPhone seamlessly integrates with the tools your team already uses and loves. Whether it’s the mighty CRM platforms like Salesforce and HubSpot, or the ever-reliable Zapier, OpenPhone effortlessly connects the dots, creating a unified communication experience. Streamline workflows and eliminate data silos, fostering a more efficient and organized work environment.

Flexible Pricing: Finding the Perfect Fit for Your Business

OpenPhone caters to businesses of all sizes with its flexible and transparent pricing structure. Explore the Starter plan, perfectly suited for smaller teams, offering features like shared numbers, auto-attendants, and internal threads, all at an affordable price point.

For businesses seeking advanced functionalities, the Business plan unlocks call transfer, detailed logs and analytics, and integrations with popular CRM platforms. And for those with complex needs, the Enterprise plan offers custom pricing and dedicated account management, ensuring a solution tailored to your specific requirements.

OpenPhone empowers you to ditch the limitations of traditional phone systems and embrace a world of seamless communication, collaboration, and cost-effectiveness. Sign up for a free trial today and unlock the potential of a truly connected workplace.

Google Voice

Google Voice has carved a niche for itself in the business communication landscape. Let’s explore its core strength – seamless integration with Google Workspace – while also acknowledging its limitations for businesses seeking a more robust text messaging solution.

A Perfect Fit for the Google Workspace Ecosystem

For businesses already deeply embedded in the Google Workspace suite, Google Voice shines. Its integration is effortless, allowing you to manage calls, texts, and voicemails directly within the familiar Google environment. This translates to a streamlined workflow and reduced learning curve for your team.

Here’s the beauty of this integration: you can leverage features like Google Calendar to schedule calls or use Google Meet for video conferencing, all seamlessly connected with your Google Voice number.

However, it’s important to remember that Google Voice plays best within its own ecosystem.

Where Google Voice Falls Short

While Google Voice offers a reliable calling and texting solution, it has limitations that might not suit every business. Here’s what to consider:

  • Limited Geographic Reach: Currently, Google Voice restricts its services to US customers only. This can be a major drawback for businesses with international operations or a global clientele. (Google Voice: $16/month✓ US only✓✓)
  • Integration Limitations: Beyond Google’s suite of apps, Google Voice doesn’t integrate with other popular business tools. This means you won’t be able to connect it directly to your CRM, help desk software, or other platforms you might rely on.
  • Restricted Features: Google Voice lacks features that are becoming increasingly important for business texting. You won’t find options for toll-free numbers, pre-written message snippets for faster replies, or automated responses during off-hours. Additionally, sending documents or videos is not supported.

As a G2 reviewer aptly noted, “While Google Voice is a good option if budget is a concern, there are more comprehensive texting solutions available.” This sentiment rings true, especially for businesses that require a feature-rich platform.

When Google Voice Might Not Be Enough

If your business is a one-person operation, Google Voice might suffice for basic communication needs. However, as your team grows and your messaging requirements evolve, Google Voice’s limitations become more apparent.

The inability to integrate with your existing tech stack can create data silos and hinder communication workflows. If seamless tracking of calls and messages within your CRM or help desk software is important, Google Voice might not be the ideal solution.

The Bottom Line

Google Voice offers a user-friendly and free solution for basic business communication, especially within the Google Workspace environment. However, its limitations in terms of geographic reach, feature set, and integration capabilities make it less suitable for businesses requiring a more comprehensive text messaging platform.

Important Note: While Google Voice itself is free, there is a paid option available for international capabilities:

  • Google Voice from $16 per month. This service is only available for US customers.

If your business requires international calling or texting capabilities, this additional cost needs to be factored in.

Simple Texting

SimpleTexting emerges as a compelling option for businesses seeking to elevate their customer communication through mass text messaging campaigns. Let’s delve into its strengths, alongside some considerations to keep in mind when making your decision.

Power Up Your Outreach: Mass Texting Made Easy

SimpleTexting shines in facilitating bulk messaging. Its intuitive interface allows you to effortlessly craft and send text blasts to a vast list of contacts, fostering a direct and efficient communication channel with your customer base.

Additionally, SimpleTexting boasts a robust auto-responder feature. Imagine pre-programmed responses that provide new customers with essential information, follow-up texts to keep them engaged, or even coupon codes triggered by specific keywords. This automation streamlines your customer service workflow, ensuring timely and personalized interactions.

For instance, a customer texting “PAW” to your business number could automatically receive a list of current dog food deals, saving them time and enhancing their experience.

Beyond Texting: Unveiling Marketing Potential

SimpleTexting goes beyond straightforward texting. It unlocks a treasure trove of built-in marketing tools. Leverage these integrations to run engaging text-based polls, surveys, and sweepstakes, igniting customer participation and gathering valuable insights. Additionally, you can send targeted push notifications to further amplify your outreach.

SimpleTexting empowers you to glean crucial data from your campaigns through detailed analytics, enabling data-driven decisions to optimize your communication strategy.

Exploring the Trial and Pricing Structure: A Flexible Approach

SimpleTexting offers a transparent approach with its 14-day free trial, granting you access to all features. This lets you explore its functionalities firsthand before committing. During the trial, there’s a cap of 50 daily messages, allowing you to test the platform’s effectiveness within a reasonable scope.

Once convinced, you can seamlessly upgrade to a paid plan. SimpleTexting adopts a pay-as-you-go approach, allowing you to purchase credits based on your messaging needs. This flexibility ensures you only pay for what you use, a budget-conscious advantage for businesses of all sizes.

However, a crucial point to consider is SimpleTexting’s limited geographical reach. Currently, it only supports sending texts to numbers within the US, Canada, and select Caribbean regions. This might be a drawback for businesses with an international clientele.

Beyond Texting: Exploring Call Functionality

While SimpleTexting excels at text messaging, it’s essential to acknowledge limitations when it comes to calling. The app doesn’t offer direct calling functionality. If your business requires a unified platform for both calls and texts, SimpleTexting provides limited call forwarding options. Additionally, toll-free numbers cannot be used for calling through the app at all.

For businesses seeking a single solution for calls and texts, SimpleTexting might not be the ideal choice.

Integrations: A Look at Your Options

SimpleTexting integrates with popular marketing platforms like Mailchimp and Zapier. However, it doesn’t natively integrate with leading CRMs like HubSpot and Salesforce. This can be a hurdle for businesses heavily reliant on these CRM solutions. If you fall into this category, integrating SimpleTexting with your CRM would require additional effort through building workflows on Zapier.

Customer service is another area to consider. Some users have reported challenges reaching customer service representatives via phone support. While SimpleTexting offers live chat as an alternative, prioritizing phone support might be a dealbreaker for some businesses.

A G2 reviewer highlighted this aspect, stating, “Their credit rollover options and payment plans could be clearer. Reaching customer service by phone seems impossible, and callbacks are unreliable. Live chat seems to be the most efficient option.”

The Verdict: A Powerful Tool for Targeted Communication

SimpleTexting emerges as a reliable platform for businesses seeking to leverage mass text messaging and marketing tools to enhance customer communication. Its user-friendly interface, auto-responders, and built-in marketing functionalities make it a compelling option.

However, its limitations in geographical reach, calling functionality, and native CRM integrations need careful consideration. Evaluating your specific business needs will ensure you choose the platform that best aligns with your communication goals.

Slick Text

SlickText carves a niche for businesses seeking a cost-effective way to build customer loyalty through text message marketing. Let’s explore its strengths and a few considerations to keep in mind before diving in.

Fostering Loyalty Through Targeted Campaigns

SlickText shines in its ability to automate text marketing campaigns, helping you nurture relationships with your customer base. Powerful automation tools allow you to set up customized triggers based on keywords, ensuring timely and relevant communication.

This functionality is particularly valuable for service-based businesses aiming to build repeat clientele. Imagine offering customers the chance to easily opt-in to a loyalty program via text message during check-in or at the point of sale. SlickText facilitates this seamless integration, fostering customer engagement and loyalty.

As a G2 reviewer aptly noted, “SlickText excels at understanding what its clients need – innovative ways to attract new subscribers and implement engaging marketing tactics to guarantee customer loyalty and success.”

Beyond automation, SlickText empowers you to create engaging content. Craft text marketing campaigns tailored to your audience, leveraging custom keywords for targeted messaging. Additionally, you can run contests and generate marketing assets like flyers, text-based surveys, and opt-in web forms, all within the platform.

User-Friendly Features for Streamlined Communication

SlickText offers a user-friendly interface, making it a breeze to manage your text marketing campaigns. Effortlessly set up keywords, build your contact list, and track campaign performance through detailed analytics. This centralized platform empowers you to stay informed and adapt your strategies based on data-driven insights.

Here’s a point to consider: some users have mentioned the need to contact an account representative for purchasing additional text message credits. While this might not be ideal for everyone, it allows SlickText to offer personalized service and tailor plans to your specific needs.

Scaling Considerations: Finding the Perfect Fit

SlickText’s base plan, priced at $29 per month, includes 500 text messages. This cost-effective solution caters well to smaller businesses or those starting with text message marketing. However, it’s important to remember that scaling your services as your business grows might require exploring additional plans or contacting customer support for customized options.

Beyond Text: Exploring Communication Channels

While SlickText excels at text marketing, it’s important to acknowledge limitations in terms of communication channels. The platform is solely focused on text messaging, and doesn’t offer functionalities for voice calls.

This might not be a dealbreaker for businesses comfortable communicating primarily via email and text. However, if offering phone support is crucial for your customer interactions, you’ll need a separate business phone service to complement SlickText’s capabilities.

Additionally, SlickText has limitations on file types you can send. For instance, the platform doesn’t support sending PDF files. If the need to share documents arises frequently, this might be a consideration when evaluating SlickText.

The Verdict: A Loyalty-Building Powerhouse

SlickText emerges as a compelling option for businesses seeking to cultivate customer loyalty through engaging text marketing campaigns. Its automation tools, user-friendly interface, and content creation functionalities make it a valuable asset in your communication arsenal.

However, its limitations in terms of scalability, communication channels, and file sharing capabilities require careful consideration. Weighing these factors against your specific needs will ensure you choose the platform that best aligns with your communication goals.


TextMagic offers a unique proposition – a pay-as-you-go text messaging solution designed for maximum flexibility. Let’s delve into its strengths and a few considerations to keep in mind when making your choice.

Tailored Communication: Message Templates and Two-Way Chat

TextMagic streamlines communication with its user-friendly interface and suite of features. Craft message templates for frequently used messages like booking confirmations or appointment reminders, saving you time and ensuring consistent messaging across your team.

Furthermore, TextMagic boasts two-way chat functionality. This empowers your team and customers to engage in ongoing text conversations, fostering a more personal and interactive communication experience.

Imagine a customer texting your business with a question. With TextMagic’s two-way chat, you can seamlessly address their inquiry, fostering stronger relationships and enhanced customer satisfaction.

Advanced Features for Enhanced Efficiency

TextMagic goes beyond basic texting. Create targeted marketing lists to reach specific customer segments with tailored campaigns. Leverage detailed reports to gain valuable insights into your text messaging performance, allowing you to optimize your strategies for maximum impact.

Additionally, TextMagic allows you to receive replies to messages sent using your TextMagic number. This two-way communication fosters a sense of connection and enables your team to provide real-time customer support through text.

Pay-As-You-Go Flexibility: Ideal for Fluctuating Needs

TextMagic operates on a pay-as-you-go pricing structure. This makes it an attractive option for businesses with fluctuating texting needs, particularly startups or those just starting to explore text message marketing. You only pay for the messages you send, offering a cost-effective solution for businesses with unpredictable texting volumes.

That being said, it’s important to remember that costs can accumulate quickly as your business grows and your texting needs increase. Carefully consider your expected texting volume to ensure the pay-as-you-go model remains cost-effective in the long run.

Exploring Considerations: Notifications and CRM Integrations

While TextMagic offers a compelling feature set, there are a few areas to consider. Some users have reported challenges with message delivery notifications. Not receiving clear confirmation regarding successful message delivery can be frustrating and create communication gaps.

Another point to ponder is the lack of direct CRM integrations. If your business relies heavily on a specific CRM platform, integrating TextMagic might require additional effort or workarounds.

A G2 reviewer highlighted this aspect, stating, “Having to figure out which customer the reply message came from has been the biggest challenge.” While TextMagic offers two-way chat functionality, identifying the source of replies can be cumbersome.

The Verdict: A Flexible Option for Streamlined Communication

TextMagic positions itself as a user-friendly and adaptable text messaging solution. Its pay-as-you-go approach and suite of features make it a solid choice for businesses with fluctuating texting needs. However, potential challenges with notification systems, lack of direct CRM integrations, and the need to identify reply sources require careful consideration when making your decision.

Weighing these factors against your specific communication goals will ensure you choose the platform that best aligns with your needs.

EZ Texting

EZ Texting carves a niche for businesses seeking a comprehensive SMS marketing solution with a focus on list-building and visual appeal. Let’s explore its strengths alongside a few considerations to keep in mind before diving in.

Building Your Contact List: A Streamlined Approach

EZ Texting shines in its ability to help you build a robust contact list for your text message marketing campaigns. It offers functionalities beyond traditional sign-up methods.

One key feature is QR code generation. Easily create QR codes that link directly to your text message sign-up forms. Display these codes on marketing materials, packaging, or even in your physical store to encourage customers to join your subscriber list with a quick scan.

Additionally, EZ Texting provides access to Shutterfly’s extensive image library and editing tools. This empowers you to craft visually appealing MMS messages that stand out and capture attention, potentially leading to higher opt-in rates.

Engaging Your Audience: Drip Campaigns and More

EZ Texting goes beyond list-building – it helps you nurture those relationships. Take advantage of drip campaign capabilities to schedule a series of automated text messages tailored to specific customer segments or behavior triggers. This personalized approach fosters engagement and drives conversions.

EZ Texting also provides a suite of tools to design captivating campaigns. Utilize pre-made templates for contests, vouchers, and coupon codes, all designed to generate excitement and brand loyalty.

Two-way texting is another valuable feature, allowing for interactive communication with your customer base. Furthermore, EZ Texting integrates with your existing email marketing software, offering a holistic view of your marketing performance across different channels.

Exploring Costs and Considerations

While EZ Texting offers a compelling feature set, there are a few pricing aspects to consider. Each plan includes only one phone number. If your business requires additional numbers, be prepared for extra fees.

On a similar note, utilizing short codes for SMS campaigns comes at a premium, with a minimum monthly cost of $3,000. Carefully weigh the benefits and costs to determine if short codes align with your budget and marketing goals.

Another point to consider is the lack of rollover credits on some plans. While EZ Texting bundles credits with each tier, these credits don’t automatically carry over to the next month. Transparency on pricing details can be crucial for businesses, so keep this in mind when evaluating EZ Texting’s pricing structure.

The Verdict: A Feature-Rich Option for Building Engagement

EZ Texting emerges as a feature-rich platform ideal for businesses seeking to elevate their SMS marketing efforts. QR code generation, drip campaigns, and visually-appealing message creation tools empower you to build a strong subscriber base and nurture customer relationships.

However, pricing considerations regarding additional phone numbers, short codes, and rollover credits require careful evaluation to ensure it aligns with your budget and marketing goals. Weighing these factors against your specific needs will ensure you choose the platform that best optimizes your communication strategy.


Zendesk caters to a specific need within the realm of text messaging – large contact centers seeking to integrate text communication seamlessly within their existing Zendesk workflow. Let’s delve into its strengths and a few limitations to consider.

Centralized Communication for Enhanced Efficiency

For large contact centers already utilizing Zendesk as their help desk software, the platform offers a compelling advantage – native text messaging integration. This eliminates the need to juggle separate platforms for text communication and customer support tickets.

Imagine a customer reaching out with a question via text message. Zendesk streamlines this interaction by automatically creating a help desk ticket within your existing Zendesk interface. This eliminates administrative tasks for your team and fosters a more efficient workflow.

Additionally, Zendesk offers built-in automation capabilities. Craft custom triggers that prompt automatic replies to common customer inquiries, saving your team valuable time and ensuring prompt responses.

Exploring Limitations: Cost Considerations and Messaging Restrictions

While Zendesk offers an integrated solution, it’s crucial to consider its limitations. Zendesk charges for both inbound and outbound text messages. For high-volume contact centers, these costs can accumulate quickly, potentially outweighing the convenience of integration.

Another point to consider is Zendesk’s lack of outbound MMS support. You can only receive MMS messages on local US numbers, meaning you won’t be able to send pictures, GIFs, or documents if you operate with international numbers.

This limitation might be a dealbreaker for businesses that rely on visual content to enhance communication and customer engagement.

The Verdict: A Niche Solution for Streamlined Workflows

Zendesk positions itself as a valuable tool for large contact centers already heavily invested in the Zendesk ecosystem. Its native text messaging integration and automation capabilities streamline communication workflows.

However, its cost structure based on per-message charges and lack of outbound MMS support necessitate careful consideration, especially for businesses with high text message volumes or international operations.

Evaluating these factors against your specific needs will ensure you choose the platform that best optimizes your contact center’s communication strategy.


RingCentral carves a niche for call centers seeking a unified communication platform that integrates voice calls, text messaging, and popular business apps. Let’s explore its strengths alongside a few limitations to consider before making your decision.

A Hub for Unified Communication

RingCentral caters specifically to call centers, offering a comprehensive solution that streamlines communication across different channels. Make unlimited calls to the US and Canada, send text messages, and even manage your email communication – all within a single platform.

This centralized approach fosters enhanced team collaboration and simplifies communication workflows for call center agents.

Furthermore, RingCentral shines in its ability to track SMS marketing campaigns directly from the dashboard. Gain valuable insights into campaign performance and optimize your marketing efforts for maximum impact.

Integration with popular business apps like Salesforce, HubSpot, and Slack adds another layer of convenience. Eliminate the need to switch between different platforms, boosting productivity and streamlining communication processes.

Exploring Limitations: Texting and Storage Considerations

While RingCentral offers a compelling suite of features, it’s important to acknowledge limitations regarding texting and storage. The Core plan, designed for smaller teams, restricts users to a mere 25 text messages per month. Businesses with higher texting volumes will incur additional charges or require upgrading to a higher tier.

The Standard plan, catering to calling and texting needs, lacks crucial features like automatic call recording. Carefully evaluate your team’s specific requirements to ensure the chosen plan fulfills all your communication needs.

Another point to consider is storage limitations. RingCentral only stores up to 5,000 text messages per user. For high-volume call centers, this might pose a challenge in maintaining a complete communication history.

Similarly, call recordings are only stored for 90 days unless you upgrade to the most expensive plan. Essentially, RingCentral caps your call and message history unless you opt for a higher pricing tier.

The Verdict: A Feature-Rich Option, But Weigh Texting Limitations

RingCentral emerges as a powerful communication platform for call centers seeking a unified solution for calls, texts, email, and app integrations. Its centralized approach and marketing campaign tracking capabilities offer significant advantages.

However, its limitations regarding texting quotas, storage capacity, and automatic call recording necessitate careful consideration, especially for businesses with high texting volumes or a need for extensive communication history.

Evaluating these factors against your specific call center needs will ensure you choose the platform that best optimizes your communication strategy.


Textedly positions itself uniquely within this list, offering a compelling feature – secure payment collection through text messaging. This streamlines the payment process for your business and allows you to track both customer requests and revenue within a single platform.

However, this functionality requires upgrading to Textedly’s Plus tier plan, starting at $69 per month.

Feature-Rich Solution: But Weigh Costs and Complexity

Textedly goes beyond secure payments. It offers a comprehensive suite of tools including auto-replies, bulk SMS functionalities, web forms for customer interaction, and the ability to schedule messages in advance.

Additionally, Textedly boasts the lowest per-text price compared to the other options explored in this list. While per-text pricing might seem attractive, it’s important to consider your business’s texting needs.

If you anticipate high message volumes, exploring unlimited messaging plans offered by competitors might provide better value in the long run.

Textedly also introduces additional charges for certain features. Auto-replies, text personalization, and drip campaigns incur separate fees, potentially adding up to unforeseen costs.

A lack of transparency around MMS pricing further complicates cost estimations, potentially leading to unexpected charges. One G2 reviewer highlighted this aspect, stating, “There are additional monthly costs that I wasn’t told about that get billed automatically. It’s not a huge amount, but it was unexpected.”

Textedly also presents a learning curve for utilizing its advanced features. This might necessitate having a team member with strong SMS marketing expertise, which could translate into additional costs for smaller businesses.

The Verdict: Ideal for Secure Payments, But Evaluate Needs

Textedly emerges as a compelling option for businesses prioritizing secure payment collection through text messaging. Its additional features offer a well-rounded solution, but come with the caveat of potential hidden costs and a steeper learning curve.

Carefully evaluate your texting volume, budget limitations, and team expertise in SMS marketing before committing to Textedly. Weighing these factors against your specific needs will ensure you choose the platform that best optimizes your communication strategy.

Why Unified Calling and Messaging Matters

With hundreds of text messaging platforms vying for your attention, narrowing down your options can feel overwhelming. One key factor to consider when making your choice is the advantage of a unified calling and messaging platform. Let’s explore why this integrated approach can benefit your business.

Streamlined Communication: Conversations All in One Place

Imagine a customer reaching out with a question via text message. A unified platform empowers you to seamlessly transition the conversation to a voice call if needed, all within the same interface. 

This eliminates the need to juggle separate platforms and ensures a smooth, uninterrupted communication experience for your customer.

Furthermore, a unified platform provides a centralized view of your customer’s communication history. Whether they’ve interacted with your business via call, text, or a combination of both, you’ll have a complete record at your fingertips. This eliminates the risk of missing crucial context or details that might be scattered across different platforms.

This holistic view empowers you to deliver exceptional customer service by understanding the complete customer journey and any previous interactions they’ve had with your business.

Prioritizing Practicality: Focus on Features You Need

While some platforms offer advanced text messaging features like text-to-win campaigns or short codes, these might not be essential for every business. For everyday communication needs, a standard phone number (a ten-digit long code or 10DLC) allows you to exchange text messages with your customers efficiently.

Focusing on a platform that offers core functionalities like unified calling and messaging simplifies your decision-making process and ensures you’re not paying for features you won’t use.

By prioritizing a platform that centralizes your communication channels, you can cultivate stronger customer relationships through seamless interactions and a deeper understanding of their needs.

Must-Have Features Part 1

Choosing the right business texting service can feel overwhelming. Fear not! Let’s explore nine key features that will empower you to find the perfect platform to elevate your business communication.

Centralized Communication: Shared Inboxes for Seamless Collaboration

Imagine a world where all your text messages, voicemails, and calls reside in a single, unified inbox. Shared inboxes make this dream a reality, offering a consolidated view of your communications. This streamlines workflow by enabling you to preview all interactions in one place.

Furthermore, shared inboxes foster seamless team collaboration. Need a colleague’s expertise to address a client query? Platforms like LimePhone allow you to initiate internal threads directly within client messages, facilitating collaboration behind the scenes without confusing the client.

Beyond Text: Unleashing the Power of MMS

Business communication isn’t confined to plain text. MMS support empowers you to send multimedia content like photos, videos, and PDFs, adding a touch of personality and engagement to your interactions.

A well-timed GIF can lighten the mood and break the ice, while sending brochures or product images via MMS can enhance understanding and expedite communication.

MMS also allows you to transmit longer messages, up to 1,600 characters, eliminating the frustration of text messages splitting into multiple parts and potentially arriving out of order.

Choosing the Right Numbers: Understanding 10DLCs vs. Short Codes

Understanding the difference between phone numbers and short codes is crucial. Regular phone numbers (10DLCs) are the familiar 10-digit codes we use for everyday texting conversations. These numbers enable two-way communication, allowing clients to reply directly to the same number they receive messages from. Some providers even allow clients to call the same number to reach your team for more complex inquiries.

Short codes, on the other hand, are typically 5- or 6-digit codes used for business-to-consumer (A2P) messaging. While convenient for sending marketing messages, short codes have a key limitation – they don’t support two-way communication.

For businesses prioritizing interactive communication and building relationships, 10DLCs are the preferred choice.

Ensuring Team Accessibility: Device Compatibility is Key

In today’s mobile world, device compatibility is paramount. Choosing a platform that offers applications for desktops, Android devices, and iOS ensures your team can collaborate on communications from anywhere.

This flexibility not only fosters collaboration but also facilitates the implementation of a bring-your-own-device (BYOD) policy. By allowing team members to utilize their own devices, you eliminate the need for expensive hardware investments.

Imagine a scenario where you’re on a crucial call – a compatible platform empowers a colleague to seamlessly respond to a client’s incoming text message, ensuring uninterrupted communication.

Stay tuned for part two, where we’ll delve into additional features like trigger-based texts, message templates, and integration capabilities!

Part 2: Optimizing Communication Efficiency with Powerful Features

In our previous exploration, we unraveled the essential features of a business texting service – shared inboxes, MMS support, and the distinction between 10DLCs and short codes. Let’s dive deeper and discover functionalities that can further optimize your communication strategy.

Automating Workflows with Trigger-Based Texts

Imagine automatically sending a text message to a customer upon completion of a specific action, such as filling out a form on your website. Trigger-based texts, offered by platforms integrating with Zapier, make this automation a reality.

These pre-programmed messages save valuable time and ensure timely communication with your clients. For example, an automated text confirming an appointment or offering a discount code upon signup fosters a positive customer experience.

Save Time and Effort with Messaging Snippets

Ever find yourself typing the same response to repetitive customer inquiries? Messaging snippets, also known as templates, eliminate this redundancy.

Platforms like LimePhone allow you to create pre-crafted responses for frequently asked questions. With a few clicks, you can personalize and send these templates, saving time and ensuring consistent messaging across your team.

Unifying Your Business Ecosystem: The Power of Integrations

A seamless flow of information across your business applications is crucial for efficiency. The best business texting services boast integrations with a wide range of popular tools like CRMs, marketing automation platforms, and helpdesk software.

These integrations eliminate the need for manual data transfer between applications, fostering a single source of truth. Furthermore, integrations empower you to automate workflows, freeing up your team to focus on strategic tasks.

For instance, integrating your texting platform with a CRM allows you to view a customer’s communication history within their CRM profile, providing valuable context for enhanced customer service.

Group Messaging: Streamlining Communication for Teams

Managing communication within teams can become complex. Group messaging functionalities come to the rescue, allowing you to create dedicated threads for specific projects or client interactions.

With everyone on the same page, team collaboration flourishes. Team members can share ideas, brainstorm solutions, and respond to client inquiries efficiently, all within a single conversation thread.

This centralized approach ensures everyone stays informed and eliminates the risk of miscommunication.

Scheduling Texts: Delivering Messages at the Perfect Time

Reaching your customers when they’re most receptive is key to successful communication. Scheduling text messages empowers you to deliver messages at specific times, ensuring they don’t land in an inbox at an inconvenient hour.

This is particularly important for businesses with clients across multiple time zones. Platforms like LimePhone go beyond basic scheduling – they allow you to specify the recipient’s time zone for truly personalized communication.

Furthermore, some platforms offer the option to automatically cancel a scheduled message if a client reaches out first, eliminating the awkwardness of sending an unnecessary text.

By strategically utilizing these features, you can elevate your business texting to new heights, fostering stronger customer relationships and streamlining your communication workflow.

Business Texting Essentials: Compliance and Best Practices

Choosing a business texting platform is an exciting first step, but before you unleash your inner texting champion, let’s ensure you’re compliant and optimize your communication strategy for success. Here are four key tips to get you started:

1. A2P 10DLC Registration: A Must-Have for US Businesses

US phone carriers have implemented new regulations to combat spam and phishing scams. To ensure your messages reach their intended audience, completing the A2P 10DLC registration process is crucial. This verification step confirms your business identity and messaging intentions.

Taking Action: Once you’ve chosen your texting platform, prioritize completing your A2P 10DLC registration. This ensures a smooth start to your business texting journey and avoids any potential service interruptions.

For a deeper dive into the registration process, check out our helpful guide specifically designed for small businesses!

2. Building Trust: The Power of Customer Consent

Obtaining explicit consent from your customers is the golden rule of business texting. In the US, the Telephone Consumer Protection Act (TCPA) mandates businesses to acquire consent before sending marketing texts. Failure to do so can result in hefty fines, ranging from $500 to $1,500 per violation.

Here are some effective ways to collect customer consent:

  • Verbal Consent: If you record calls for compliance purposes or interact with customers in person, verbally request their permission to receive SMS updates.
  • Sign-Up Forms: Include an opt-in checkbox for text messages on your website’s sign-up forms. Ensure the checkbox is initially deselected, requiring a conscious opt-in from the user.
  • Double Opt-In with Confirmation Texts: Following a verbal opt-in or sign-up form submission, send a confirmation text requesting them to verify their subscription. This double opt-in process is essential for marketing texts, guarantees genuine customer interest, and provides clear evidence of consent.

Deepen Your Knowledge: Explore the TCPA’s opt-in and opt-out requirements and access our guide to crafting compelling SMS opt-in examples!

3. Setting Clear Expectations: Auto-Replies for After-Hours Communication

While larger companies might offer 24/7 customer support, smaller businesses may not have the resources to manage such extensive staffing. However, customers might reach out outside your business hours.

Auto-replies offer a solution, keeping the conversation moving even when you’re unavailable. They inform customers what to expect regarding a response timeframe from your team.

Business texting platforms empower you to establish auto-replies for missed calls, voicemails, and incoming texts after hours.

Need inspiration? Check out our comprehensive list of 40 auto-reply text examples to get you started!

4. Empowering Customers: Seamless Opt-Out Options

Customers’ needs and preferences evolve. They might choose to unsubscribe from your text messages for various reasons. Therefore, including an opt-out option within your initial text message is essential.

Most business texting platforms make opting out a breeze. Customers simply need to send a single-word message like “STOP” or “QUIT” to your business phone number, and they’ll be automatically removed from your texting list.

By prioritizing smooth opt-in and opt-out processes, you empower your customers to manage their communication preferences and ensure they continue to value receiving text updates from you.

Following these essential tips will set you on the path to successful and compliant business texting, fostering stronger customer relationships and building trust through clear and transparent communication.

Choose LimePhone for the best text messaging platform

Ready to elevate your customer experience and streamline internal communication? Look no further than LimePhone, a comprehensive text messaging platform designed to empower your business.

Here’s why LimePhone stands out:

Effortless Communication & Unparalleled Value: LimePhone offers free text messages to contacts within the US and Canada. This translates to significant cost savings, allowing you to allocate more resources towards client-centric endeavors.

Beyond Basic Texting: A Feature-Rich Ecosystem: LimePhone goes beyond basic text messaging. It boasts a suite of automation and communication features, simplifying workflows and enabling you to focus on building stronger client relationships.

Ready to Experience the LimePhone Advantage? Kickstart your journey towards improved communication with a free trial today! LimePhone empowers you to streamline processes, elevate your customer interactions, and propel your business forward.


Why do you need a business text messaging service vs. just a cell phone number?

While a cell phone number can be used for business texting, business texting services offer several advantages:

  • Professionalism: A dedicated business phone number fosters a more professional image compared to using a personal cell phone number.
  • Shared Inboxes & Team Collaboration: Business texting services often provide shared inboxes, allowing your team to collaborate on text message communication and ensure no inquiries fall through the cracks.
  • Advanced Features: These services offer a variety of features beyond basic texting, such as automated responses, message scheduling, and integrations with other business tools, streamlining workflows and enhancing communication efficiency.
  • Compliance: Business texting services can help ensure you adhere to regulations around text message marketing consent and opt-out options.

How can I use business text messaging?

Business texting offers a versatile communication channel for interacting with customers and streamlining internal operations. Here are a few examples:

  • Customer Communication: Respond to customer inquiries, send appointment reminders, provide order updates, and offer marketing promotions.
  • Internal Communication: Coordinate with team members, share updates, and collaborate on projects.
  • Employee Onboarding: Send automated welcome messages and important company information to new hires.
  • Lead Generation: Capture leads through text message opt-ins and nurture them through targeted campaigns.

How do I set up a text number for my business?

The process of setting up a business text number varies depending on the service you choose. Generally, it involves the following steps:

  1. Choose a Business Texting Service: Research and select a service that aligns with your needs and budget.
  2. Sign Up for an Account: Create a new account with your chosen provider.
  3. Select a Business Phone Number: Choose a new phone number or port an existing number you currently use.
  4. Download the App (Optional): Many services offer mobile apps for convenient texting on the go.

Can I create a business phone number for free?

Some business texting services offer limited free plans with basic features. However, plans with more robust functionality typically require a monthly subscription fee. The cost varies depending on the provider and the features you need.

How do I set up automated text messages for my business?

The process of setting up automated text messages will differ based on the platform you choose. However, most services provide a user-friendly interface for creating automated responses triggered by specific events, such as:

  • A customer submitting a form on your website
  • An appointment being booked
  • An order being placed

Is it legal to send automated text messages?

In most regions, sending automated text messages for marketing purposes is legal, but there are regulations in place. It’s crucial to obtain explicit consent from recipients before sending marketing messages. Additionally, automated messages should include a clear opt-out option, allowing customers to unsubscribe if they no longer wish to receive them.

Can I send SMS from my PC using a business text messaging service?

Yes! Many business texting services offer web-based interfaces accessible from your desktop computer, allowing you to send and receive text messages directly from your PC. Additionally, some services provide mobile apps for sending and receiving texts on the go.

38, May 22, 2024, Vincent Hawley

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